1. Lead in Safety... We are committed to providing safe vehicles with a core belief that safety drives quality, integrity, sourcing, supplier standards, designs, features and channel delivery. Five quick Examples are as follows:
1. Four wheel + Braking.
2. Dealer direct distribution with a National DSM field representation
3. SVIA Membership & Industry first airbag
4. Automotive pedal grouping without toe brakes
5. Controlled speed verification
2. Lead in Performance... Performance based teams, associates, activities, products and features demand outcomes that will drive all we do, say and deliver in our daily activities. This promise drives an acute awareness that the product must deliver a driver experience that is positive and remembered. We believe that our products must be purpose engineered for a specific primary use and this is best accomplished through practical experience with passionate associates who are enthusiasts for the products they represent. Performance is reflected from the rate of acceleration, speed of parts support to live voices on the phone. Five quick examples of our belief in leading performance are as follows:
1. Zoom to Zero Leadership (Acceleration to Braking)
2. Operator in Charge Technology
3. Field Dealer Visitation Forms
4. Shift on the Fly four wheel drive
5. Innovation (SmartWheel, Motor AirSlots, FlowThrough Ventilation)
3. Lead in Styling...Styling is often the foremost ingredient in building brand recognition and differentiation. Tomberlin styling is distinctive, recognizable, and increasingly important to our target customers. The Schwinn brand is one of America's most recognizable brands and together with Tomberlin, they are becoming one of the most sought after dealer brands in America and Europe. Styling reflects a purposeful intent to stand apart and Tomberlin believes this reflects beyond an exterior appearance to also impact culture control, service standards to significant touch point detail that directs the best of the best in fabrics, foam cushions to uniforms and consistency in associate conduct. Five quick examples are:
1. Six Bar Grill, A Face You Won't Forget
2. Clear Automotive Styling Lights
3. Signature Series, Lilly Pulitzer® & Carroll Shelby®
4. Show Shirts, Show Truck, Internet Site
5. Handlebar Grips, Touch Point Focus, Telephone Habits
Safety, Performance, Styling
